Abstract / Overview
My Equity is a friendly app designed for residents in the community. Greatly convenient for users to pay rent anytime and anywhere. In addition, users are able to request service and get the latest news about the community in the first place.
I use this app redesign to showcase my UX work.
APP Store: My Equity
Design Goals
1. Modify layout and UI
Community news is full of the homepage. The layout needs to be modified. Make the UI more appealing and active. Remove repeated functions.
2. Improve payment user flow
Payment interface steps are easy to confuse and have ads. Modify user flow to reach the user’s goal easily.
3. Refine communication function
Residents live in the community can post and comments on the messages and interact with their neighbors on the app.
Heuristic Evaluation
Strengths
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Users can easily and quickly pay rent.
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Users are able to request service directly instead of going to the leasing office.
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Get to know community news easily.
Weaknesses
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Menu content and home page content duplication.
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The application has no message prompt.
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The picture on the login page is blurred.
Competitors / Inspirations
Rentpayment
Rentpayment is available to all apartment users, with no restrictions on the area. In addition, RentPayment supports all major credit cards - Visa, MasterCard, Amex, and Discover. Users can check payment history.
PayLease
Paylease is designed for more users. It can be used to pay rent, homeowners association fee dues, utilities, application fees, or security deposits. Users can set auto payments and reminders.
Apartment Residents Research
Age
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Under30: 25%
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30-44: 29%
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45-64: 27%
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65+: 19%
Gender
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Male: 49%
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Female: 51%
The number of single women under the age of 30 is higher than that of other groups.
Source: nmhc.org
More than two-thirds of the residents are young people， singles and young people with roommates are main renters.
Target Audience Statement
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Young people under the age of 35, single or have roommates.
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Young single women, workers, or students，focus on community safety.
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Residents who have a certain economic foundation and have a certain understanding of mobile payment.