Persona / User Story
Jane Markham
Age: 29
Occupation: Student
Location: San Francisco, CA
Family: 2 roommates
“As a university student, I want to live in a safe community and conveniently pay my rent, so that I can have more time to focus on my studies.”
It is 2:00 pm on Monday afternoon. Jane is in the classroom and prepares for her Graphic design class. There is an alert on her cellphone. Her rent payment is almost due. She opens her apartment app My Equity. She chooses the payment method and pays her own portion. Then she enters her bank account information and submits the payment. Jane pays her rent on time. In addition, she saved time instead of going to the leasing office to give them her check for the rent. By using My Equity, Jane is able to pay her rent anytime and anywhere.